Creating a mood board
When creating a mood board it is important to think about the design idea and translate that through the images placed on the board, this will express my ideas to the team I am working with. Some of the ideas I will put on my board revolve around the lighting; whether it is soft, hard or directed light, this will effect the end result, the styling, the model pose and facial expression; this is important for the emotion of the image, whether I want a serious pose a laughing pose or something more reserved and the hair and makeup, this will also direct the emotions and feel of the image.
'Occupied,' this is my chosen word to think about and create a mood board from. I did a little research into the word and tried to think about how to translate it into words and meanings about hair and makeup looks and styles.
This is an image of my research around the word 'occupied,' I first came up with words like job, work, busy sweaty, and translated them into, glossy, shiny makeup, busy and crazy hair, dark emotions, moody, rushed and claustrophobic. But them I also contradicted myself slightly by thinking of the other side; the opposite, words like, weird and wonderful, messy, busy using bright colours and alternative poses and facial expressions.
This was my original design for my mood board, I chose a selection of images that I thought expressed some of my ideas related to the word occupied.
I liked both these images, above and below, the above image shows a model looking busy and concerned in a working environment, this expressed the original idea of being occupied without it only being revolved around hair and makeup. The image below expresses another type of occupied and busy by the hair style, the hair is very busy, there is a lot going on with the high piled curls, this expresses the hair side to my original word.
I then separated the coloured images and the darker images from my board, once separated and made much smaller the two boards then expressed totally different ideas. Still revolved around the same word they expressed two different sides, this image below shows the colourful and alternative ideas to being occupied and busy in the fashion and beauty world.
This image expresses the darker side to my boards, it shows a dark and emotional feeling. I wanted to express a claustrophobic feeling that comes with being rushed and 'moody.'
These images are some of the ones I chose to express the feeling of being occupied, the one on the left was part of my darker coloured board, although the man is laughing, the mood of the image changed because of the colours when placed next to the 'moody' images. The image on the right was placed with the colourful and 'weird and wonderful' side of my board, I liked this image because of the colours used and the strange emotion behind the image, the pose and facial expressions mixed with themes and model.
These are two of the magazines I used to get the mages:
Reflection:
I have learned how to create a mood board to protect my ideas and thoughts, and although I used many images at first, it expressed two things. I divided the two ideas into dark and light and accomplished a better mood board that didn't have to be big, some boards express all they need to through only a couple of images. This task has helped me to understand the importance of expressing an idea to a team quickly, in a working environment a board will have to be understood by the designer, stylist and model, so a good and quick job is the best way to do it. I now understand how to think outside the box on words that don't necessarily have a connection to hair and make up, I have managed to connect the word occupied with fashion and beauty and expressed this through a mood board.
I prefer the colourful mood board I have made to the darker one, the colourful side expresses a lighter mood to the words I have chosen. Each side expresses a different emotion due to the images and colours portrayed though the boards. My next task is to think about my photo shoots; what lighting I want to use, the model and the pose and facial expression, the styling and makeup, all these properties will result in different images.
